RUBIS: a bipolar-valued outranking method for the choice problem. The main concern of this article is to present the RUBIS method for tackling the choice problem in the context of multiple criteria decision aiding. Its genuine purpose is to help a decision maker to determine a single best decision alternative. Methodologically we focus on pairwise comparisons of these alternatives which lead to the concept of bipolar-valued outranking digraph. The work is centred around a set of five pragmatic principles which are required in the context of a progressive decision aiding methodology. Their thorough study and implementation in the outranking digraph lead us to define a choice recommendation as an extension of the classical digraph kernel concept.