Teaching Bayesian statistics to marketing and business students. We discuss our experiences teaching Bayesian statistics to students in doctoral programs in business. These students often have weak backgrounds in mathematical statistics and a predisposition against likelihood-based methods stemming from prior exposure to econometrics. This can be overcome by an intense course that emphasizes the value of the Bayesian approach to solving nontrivial problems. The success of our course is primarily due to the emphasis on statistical computing. This is facilitated by our R package, bayesm, which provides efficient implementation of advanced methods and models.

References in zbMATH (referenced in 19 articles )

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  1. Tan, Linda S.L.: Stochastic variational inference for large-scale discrete choice models using adaptive batch sizes (2017)
  2. Fong, Duncan K.H.; Kim, Sunghoon; Chen, Zhe; DeSarbo, Wayne S.: A Bayesian multinomial probit model for the analysis of panel choice data (2016)
  3. Galimberti, Giuliano; Scardovi, Elena; Soffritti, Gabriele: Using mixtures in seemingly unrelated linear regression models with non-normal errors (2016)
  4. Ma, Shaohui; Hou, Lu; Yao, Wensong; Lee, Baozhen: A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing (2016)
  5. Cederburg, Scott; O’Doherty, Michael S.: Asset-pricing anomalies at the firm level (2015)
  6. Maldonado, Sebastián; Montoya, Ricardo; Weber, Richard: Advanced conjoint analysis using feature selection via support vector machines (2015)
  7. Müller, Peter; Quintana, Fernando Andrés; Jara, Alejandro; Hanson, Tim: Bayesian nonparametric data analysis (2015)
  8. Rossi, Peter E.: Bayesian non- and semi-parametric methods and applications (2014)
  9. Karabatsos, George; Walker, Stephen G.: Bayesian nonparametric mixed random utility models (2012)
  10. Aßmann, Christian; Boysen-Hogrefe, Jens: A Bayesian approach to model-based clustering for binary panel probit models (2011)
  11. Frühwirth-Schnatter, Sylvia: Panel data analysis: a survey on model-based clustering of time series (2011)
  12. Volinskiy, Dmitriy; Veeman, Michele; Adamowicz, Wiktor: Allocation of public funds to R&D: A portfolio choice-styled decision model and a biotechnology case study (2011)
  13. Hruschka, Harald: Considering endogeneity for optimal catalog allocation in direct marketing (2010)
  14. Kalouptsidis, N.; Psaraki, V.: Approximations of choice probabilities in mixed logit models (2010)
  15. Zhang, Xiao; Boscardin, W.John; Belin, Thomas R.: Bayesian analysis of multivariate nominal measures using multivariate multinomial probit models (2008)
  16. Congdon, Peter: Model weights for model choice and averaging (2007)
  17. Frühwirth-Schnatter, Sylvia; Frühwirth, Rudolf: Auxiliary mixture sampling with applications to logistic models (2007)
  18. Rossi, Peter E.; Allenby, Greg M.; McCulloch, Robert: Bayesian statistics and marketing (2005)
  19. Allenby, Greg M.; Rossi, Peter E.: Marketing models of consumer heterogeneity (1999)