MARKEX: An intelligent decision support system for product development decisions. A new methodology for the development of new products and an intelligent DSS, named MARKEX, which is an implementation of this methodology, are presented in this paper. The system acts as a consultant for marketers, providing visual support to enhance understanding and to overcome lack of expertise. The databases of the system are the results of consumer surveys, as well as financial information of the enterprises involved in the decision making process. The system’s model base encompasses statistical analysis, preference analysis, and consumer choice models. MARKEX incorporates partial knowledge bases to support decision makers in different stages of the product development process.

References in zbMATH (referenced in 10 articles , 1 standard article )

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  1. Greco, Salvatore (ed.); Ehrgott, Matthias (ed.); Figueira, José Rui (ed.): Multiple criteria decision analysis. State of the art surveys. In 2 volumes (2016)
  2. Grigoroudis, Evangelos; Siskos, Yannis: Customer satisfaction evaluation. Methods for measuring and implementing service quality. (2010)
  3. Loebbecke, Claudia; Huyskens, Claudio: Development of a model-based netsourcing decision support system using a five-stage methodology (2009)
  4. Matsatsinis, Nikolaos F.; Tzoannopoulos, Konstantinos-Dimitrios: Multiple criteria group decision support through the usage of argumentation-based multi-agent systems: an overview (2008)
  5. Samaras, Georgios D.; Matsatsinis, Nikolaos F.; Zopounidis, Constantin: A multicriteria DSS for stock evaluation using fundamental analysis (2008)
  6. Matsatsinis, Nikolaos F.; Siskos, Yannis: Intelligent support systems for marketing decisions. (2003)
  7. Alexouda, Georgia; Paparrizos, Konstantinos: A genetic algorithm approach to the product line design problem using the seller’s return criterion: An extensive comparative computational study (2001)
  8. Siskos, Y.; Matsatsinis, N. F.; Baourakis, G.: Multicriteria analysis in agricultural marketing: the case of French olive oil market. (2001)
  9. Matsatsinis, Nikolaos; Samaras, Andreas P.: Brand choice model selection based on consumers’ multicriteria preferences and experts’ knowledge (2000)
  10. Matsatsinis, Nikolaos F.; Siskos, Yannis: MARKEX: An intelligent decision support system for product development decisions (1999)