BrandMap

BrandMap® is the choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. BrandMap 9 is available for both PCs and Macs and easily imports your Excel tables or csv data. The exclusive Brand Projector™ calculates and graphically displays the attribute changes necessary for brand re-positioning to any point on a map. The new Version 9.0 features true 3D rotatable maps and Brand Projector II™, which allows a researcher to drag an attribute higher or lower while watching the brand move on the map. BrandMap 9 exports map graphics directly to MSGraphics suitable for MS Office programs.


References in zbMATH (referenced in 1 article )

Showing result 1 of 1.
Sorted by year (citations)

  1. Anthony la Grange; Niël le Roux; Sugnet Gardner-Lubbe: BiplotGUI: Interactive Biplots in R (2009) not zbMATH